Electronic Arts Explores Advertising Integration in Games to Drive Growth, CEO Says Strategy is in Early Stages

As Electronic Arts looks into ways to incorporate advertising into games, the company believes that this strategy could drive growth. However, CEO Andrew Wilson stressed that this initiative is still in its early stages.

Wilson recently acknowledged the presence of these teams during a shareholder meeting, highlighting EA's cautious approach to implementing advertising in games. While no specific plans were announced, the CEO mentioned the potential for in-game advertising to boost the company's growth. 

He also mentioned a focus on advertising within specific game communities and beyond just in-game placements. The timeline for when these ads might start appearing in EA games remains unclear.