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A cutting-edge TV app from X is set to hit the market next week, boasting a design that bears a striking resemblance to the popular YouTube app. Reports from Fortune suggest that this information comes from an undisclosed source. While Elon Musk has confirmed the development of a smart TV app, no additional details have been provided.
According to the same source at the social media company, X's smart TV app is slated to launch initially for Amazon and Samsung TVs next week, with a focus on extended video content. Elon Musk appears determined to rival established platforms like YouTube, Twitch, and Reddit. The insider reveals that the app's interface is 'identical' to that of the YouTube TV app, although specifics remain scarce.
Last year, Elon Musk announced the development of a smart TV app. Over the weekend, the social media mogul hinted that the app will be released 'soon,' without divulging further details.A year ago, Reuters reported based on an investor presentation that X is shifting its focus to video content, aiming to attract more advertisers and content creators. In January, the former Twitter highlighted in a blog post X's transition to a video-centric platform, with videos accounting for eighty percent of user sessions.
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