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Apple is set to introduce RCS support for iPhones in the upcoming fall, according to a now-deleted page on the Google Messages website. While it was already known that Apple had intentions to integrate RCS into iMessage sometime this year, the specific timeline was previously unknown.
The brief announcement on the Google Messages website stated, "Apple has announced that it plans to implement RCS in the fall of 2024. Once that happens, everyone will have a better chat experience." This message was accompanied by a placeholder image. Presumably, this information was prematurely made available before being taken down. However, it can still be accessed via the Wayback Machine.
Apple's decision to adopt the Rich Communication Services protocol comes after the company expressed its intention to do so by 2024 without specifying a definite timeframe. The move towards RCS is significant as it allows for enhanced messaging capabilities such as sending images and formatted text, features that were not supported by traditional SMS. Apple's shift towards RCS may be attributed to regulatory changes, such as the Digital Markets Act, which mandate greater openness in Apple's services and platforms, including iMessage, to promote competition.
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