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Alphabet, the parent company of Google, is reportedly considering launching a takeover bid for HubSpot, a marketing software development company, according to a report by Reuters news agency. With a market value of $35 billion, HubSpot would be the largest acquisition target Alphabet has ever pursued.
According to sources cited by Reuters, it remains uncertain whether Alphabet will proceed with the bid for HubSpot. The company is currently in talks with financial advisors from Morgan Stanley to discuss various aspects of the potential acquisition, including the bid size and regulatory considerations. Given the increased scrutiny of tech companies in the US regarding large acquisitions, Alphabet is being cautious in its approach.
HubSpot specializes in CRM software for various business functions, including customer service, marketing, and sales, putting it in competition with companies like Salesforce. Reuters notes that HubSpot's market value of $35 billion would represent Alphabet's largest acquisition to date, surpassing the purchase of Motorola Mobility for $12.5 billion in 2011. Alphabet later sold Motorola to Lenovo for $2.91 billion in 2014.
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