Adobe Introduces Cutting-Edge Generative AI Tools for Premiere Pro, Including Third-Party Integrations from OpenAI's Sora Runway and Pika Labs

Adobe is in the process of developing generative AI tools for Premiere Pro. The new Firefly features enable users to utilize AI to create or modify videos. Furthermore, third-party integrations are feasible with other AI models like OpenAI's Sora Runway and Pika Labs.

A video showcases the software giant previewing the upcoming AI features in their video editing software. For instance, it is now possible to replace or remove an object in a video. It also allows for extending a clip with generated content. Users can input text prompts to describe the desired adjustments.

According to Adobe, the third-party AI integrations are still in early development. Eventually, users of Premiere Pro will have the capability to edit their videos using features from Sora Runway or Pika. Moreover, labels can be attached to the generated clips to indicate which AI models were utilized in creating the footage. The exact release date for the generative AI video tools is still uncertain, but Adobe assures that it will be within 'this year'.